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Real estate paid advertising is a powerful marketing strategy that can help property owners and agents promote their properties to a wider audience, increase brand awareness, and generate more leads. By leveraging platforms like Google, real estate professionals can create property promotion ads that appear in prominent positions across search results, hotel listings, and Google Maps. These ads are designed to capture the attention of potential buyers or renters and drive them to the property’s website or landing page.
Benefits of Real Estate Paid Advertising
Real estate paid advertising offers several benefits for property owners and agents. Here are some of the key advantages:
Increased visibility: Property promotion ads allow you to showcase your properties in prominent positions across Google’s immersive Hotel Search results. This increased visibility can help you reach a larger audience of potential buyers or renters.
Targeted promotion: With real estate paid advertising, you can choose which properties to promote based on your goals. Whether you want to highlight properties with low occupancy, new properties in the market, or recently renovated properties, you can tailor your ad campaigns to meet your specific needs.
Direct leads: Property promotion ads are designed to drive incremental traffic and generate more direct leads. By placing your properties in front of travelers who are actively searching for a place to stay, you can increase the chances of them choosing your property.
Getting Started with Property Promotion Ads
To create property promotion ads, you need to meet the following criteria:
- Have an active Hotel Center account linked to at least one Google Ads account.
- Have at least one active landing page in Hotel Center.
- Have at least one image of the property available for use in your ad.
If you meet these criteria, you can start creating property promotion ads to promote your properties and attract potential buyers or renters.
Where Property Promotion Ads Appear
Property promotion ads can appear in multiple places across Google, including Google Search results, Hotel Search results, and Google Maps. Here’s a breakdown of where your property promotion ads may appear:
Google Search Results
Property promotion ads can appear at the top of Google Search results when users search for hotels or related keywords. These ads are displayed in a carousel format and provide users with options to explore different properties.
Hotel Search Results
Property promotion ads also appear in Hotel Search results when users search for hotels in a specific location. These ads can be shown in the list of search results or in the “Overview” tab of a hotel listing.
Property promotion ads in Google Maps appear on the desktop version of Maps. These ads are shown as pins on the map and provide users with information about the property. When users click on these ads, they are directed to the property’s website or landing page.
Setting Up Property Promotion Ads
To set up property promotion ads, follow these steps:
- Sign in to your Google Ads account that is linked to your Hotel Center account.
- Choose a hotel campaign where you want to create a property promotion ad.
- Select “Set up a new ad group” and choose “Property promotion” as the ad group type.
- Select the properties you want to promote and add them to the property promotion ad group.
- Set property promotion bids to determine how much you are willing to pay for each click on your ad.
- Activate your campaign and property promotion ad group to start running your ads.
Bidding for Property Promotion Ads
Bidding for property promotion ads is crucial to ensure your ads appear in prominent positions and attract the attention of potential buyers or renters. You can choose which properties to promote and set a bid that aligns with your business objectives. Property promotion ads are compatible with all bid strategies available for hotel campaigns, allowing you to optimize your bids based on your specific goals.
Reporting for Property Promotion Ads
To track the performance of your property promotion ads, you can use the Report Editor and segment the data by the ad group type “property promotion ads.” This allows you to analyze the metrics specific to your property promotion ads and make data-driven decisions to optimize your campaigns.
Real estate paid advertising, specifically property promotion ads, can significantly boost your marketing efforts and help you reach a wider audience of potential buyers or renters. By leveraging the power of Google’s immersive Hotel Search results, you can promote your properties in prominent positions and increase consideration, drive direct leads, and generate more direct leads. By meeting the necessary criteria and following the steps to set up property promotion ads, you can start reaping the benefits of real estate paid advertising and achieve your marketing goals.