real estate paid advertising

Effective Real Estate Marketing Trends for 2023

“Discover top real estate paid advertising trends in 2023 for effective marketing. Stay ahead in the market with our helpful insights.”

In the fast-paced world of real estate, staying on top of marketing trends is crucial for driving leads and attracting new clients. With rising prices and growing concerns among homeowners and homebuyers, the year 2023 is expected to be intense. To help you navigate this competitive landscape, we have compiled a list of the most effective marketing trends for real estate in 2023 that will pay off in new clients and deals.

Create Short Videos

Video content has become increasingly popular, with platforms like YouTube, Instagram reels, and TikTok dominating people’s online viewing habits. Investing your resources into creating short videos can be a highly effective real estate marketing strategy. While property presentations are an obvious choice for video content, don’t limit yourself to just that. Consider creating videos with tips for homeowners and homebuyers, neighborhood highlights, personal greetings, and glimpses into your daily life to help clients feel more connected to you. Additionally, you can add value by creating educational videos on topics like asset protection plans for real estate or investment trusts to help viewers make informed decisions. If you use Instagram as your primary platform, focus on creating videos for Instagram reels, as they are loved by both people and algorithms.

Shine on Social Media

Instagram can be a powerful platform for reaching out to your target audience and driving organic and paid traffic. Recent research shows that the majority of active Instagram users are aged between 25 and 34 years, with another significant portion falling between the ages of 34 and 44. While younger people may not be ready to buy property yet, they are actively looking for rental options. Instagram offers paid ads, making it an excellent tool for real estate promotion and one of the most effective real estate marketing ideas.

Grow Your Community with a Newsletter

A monthly or weekly real estate newsletter allows you to stay in touch with your past clients and position yourself as an expert in the industry. The content of your newsletter can range from the latest listings and neighborhood tours to recommendations for local eateries, event reviews, interviews with prominent community members, and interior design tips. By providing valuable content, you establish yourself not just as a real estate agent but also as a trusted friend. When people think about a particular place to live, your name will come to mind. Consider making your newsletter stand out by incorporating interactivity. Tools like FlippingBook can help you turn a PDF into an interactive document with a page-flip effect, videos, GIFs, and more.

Get Referrals

Word-of-mouth remains one of the most effective marketing tools for attracting new clients. According to research by the National Association of Realtors, 36% of sellers found their real estate agent through a referral from someone they trust. While it’s great to be recommended by satisfied clients, it doesn’t hurt to remind them to keep you in mind. Stay in touch with your past clients through newsletters and videos, and offer educational workshops or webinars to establish a deeper connection. Timing is key when asking for a referral. While it’s natural to ask for a recommendation after closing a deal, don’t limit yourself to that moment. Look for opportunities to ask for referrals when your clients are excited and eager to share their positive experiences.

Partner up with Local Businesses

Collaborating with local businesses can be mutually beneficial and help expand your client base. Consider partnering with designer furniture showrooms or interior design firms to cross-promote each other’s services. You can exchange business cards and flyers, organize online events together, guest post on each other’s platforms, or collaborate on email campaigns. Another way to promote your brand is to sponsor local events, such as school, sports, or charity initiatives, in exchange for brand recognition.

Build Your Network

Joining professional communities on social media can offer numerous benefits. By participating in discussions and staying up-to-date with industry changes, you can establish yourself as an expert and expand your network beyond your local area. Facebook and LinkedIn are excellent platforms for joining professional real estate groups. Consider starting your own community to share insights and engage with other professionals. Facebook is ideal for initiating discussions and answering questions, while LinkedIn allows you to post more extensive articles and share your knowledge.

Invest in Your Website’s SEO

Having a professional real estate website is essential for building your brand and connecting with new clients. However, simply having a website is not enough. You need to ensure that your website ranks high in search engine results to attract organic traffic. Here are some SEO tips for your website:

  • Use relevant keywords throughout your website and blog.
  • Optimize your website for speed and mobile devices.
  • Build backlinks by sharing your articles on social media and websites where people ask questions.
  • Update your website regularly to demonstrate its relevance.
  • Check and optimize your metatags.

Consider investing in paid real estate promotions to attract more leads online and drive traffic to your website. The longer visitors stay on your website, the more positively Google will view it.

Get Google Screened

Google Screened is a free verification tool for professionals in various industries, including real estate. It checks your license and provides a special badge that indicates your business has been verified. This badge can help build trust among potential clients and set you apart from competitors.

By implementing these eight marketing ideas, you can ramp up your real estate business in 2023 and attract new clients and closed deals. Good luck with your marketing efforts!

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