The use of influencer marketing is one of the most efficient methods to broaden the scope of your company’s operations. It helps boost your reputation within your sector and promote yourself as a thought leader within your area of specialization —especially as a real estate agent—all of which are important goals.
In this blog post, I have discussed six strategies used by influencers that you can also apply to get your followers to keep asking for more and shed more light on your brand to attract new clients from across the internet.
But before we get right into that, let’s take a moment to discuss what is meant by “influencer marketing.”
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What is Influencer Marketing?
The term “influencer marketing” refers to a strategy that uses an individual’s prominence inside an organization to raise the business’s profile as a whole and improve its reputation. A significant number of influencers also create their own enterprises or consulting services by capitalizing on their reputation and exposure.
As a prominent agent in the real estate market with a large follower base on the internet with multiple businesses, I’m considered an influencer. The majority of the time, the goal of influencer marketing is to establish a certain person as a reliable authority in their particular field of specialization and to define the discussions that revolve around a specific issue.
What is influencer marketing if it is not used to obtain leads or improve sales? If it is harnessing the position of another to influence others, what is it? What strategies do you need to apply to become an influencer? How do you go about developing marketing strategies geared toward influencers?
Below, I have highlighted and discussed six influencer marketing strategies that can boost your awareness and get more clients in the real estate business and whatever business you have on the sideline.
**Read Also: Social Media Marketing for Real Estate Agents: 7 Strategies for Gaining More Clients in 2022**
1. Focus On The Right Social Media Platform
To position yourself as an influencer, you have to know the right social media platforms suited for you and your prospective clients. Most influencers share their content across various social media networks like Instagram, TikTok, Facebook, Twitter, and a few others. You also can have a taste of all these platforms. However, your influencer marketing plan must consider that each of these platforms is best suited to certain formats, methods, and target audiences.
Instagram, for example, is a more focused and direct platform that feeds different kinds of visual postings to its users. The algorithms used by Instagram favor the user’s previous behavior on the app by providing particular posts so that users see multiple posts at a time. This favoritism is achieved by feeding specific posts. For instance, if a user enjoys photographs that include certain topics, subjects, hashtags, and so on, then Instagram will display more of the same material on the user’s Feed and Explore pages.
TikTok, on the other side, is the direct opposite of Instagram as it only allows short videos accompanied by music and countless video effects. It also contrasts with Instagram in that it suggests content to users one video after another.
When placed side by side, Instagram is the undisputed champion in influencer marketing because of its longevity and social commerce expertise. TikTok is a rapidly expanding creative network with the greatest social media interaction choices. TikTok, unlike other social media platforms, provides more than just likes, comments, and shares. Creators encourage others to share their work in a variety of ways, including:
- Creating, saving, & reusing original audio
Because of these engagement capabilities, it is now much simpler for marketers and influencers to collect user-generated content (UGC) on the sponsored posts they publish. Because of its potential for user-generated content, TikTok is an excellent choice for fostering audience growth and expanding brand exposure.
Other social media networks like Facebook, Youtube, Twitter, and Linkedin can also be great platforms to invest in.
**Read also: The Most Effective Social Media Networks For Real Estate Agents**
2. Be The Lord Of Your Niche
If you want to succeed in the influential marketing space, it is not enough to stamp an average Knowledge in your niche. The only way you can really be an authority of influence is not to have the basic or average knowledge about your area of specialization but advanced knowledge of your niche. Own your niche like it’s yours.
As a real estate agent, there are a lot of niches you can ply that will give you the desired results you seek in being a master of your niche. You can decide to go into a property-type niche, specific buyers or sellers niche, or situational Property niche.
When you are focused on just a niche, you will quickly climb the ladder of mastery and help your followers in whatever problem they might come across in your area of specialization. This will make you a Lord in your niche your audience looks up to. Also, focusing on a niche would help attract more followers to your business.
3. Build a Trustworthy Community
One of the major traits of being an influencer as a real estate agent is being trustworthy. Trust is the soul of Influential marketing. When you earn your followers’ trust, you have easy access to influencing them.
Who is your community? These are your followers splattered across your focused social media networks. If your focused platform is Instagram, your followers are a part of the community, same as TikTok and Twitter.
After you might have built a great community, one thing you should stay clear of is controversy. Avoid posting controversial content to not disrupt the community you’ve built.
Some business people or agents feel that intentionally causing controversy or stirring up controversy is a good approach to boost their profile in the marketplace (and, therefore, their reach). While this may be the case, it is also a precarious situation since the group of people who share your professional interests may not have a favorable reaction to difficult stances. It is possible for controversial content marketing to be successful, yet, depending on the subject matter at hand, this strategy might also be considered quite problematic.
Avoid being controversial only to be controversial; your reputation and your audience will suffer if you do. Don’t cater entirely to your audience or community. When in doubt, it’s always better to be safe than sorry.
Read also: 5 Ways to Create and Enhance Your Real Estate Brand Identity
4. Be sincere, Approachable, And Responsive.
The growth of social media has drastically altered the manner in which individuals communicate with one another online. This indicates that individuals expect, whether justified or not, that they should be able to have direct access to the persons they follow and admire.
If you give off the impression that you are approachable, it will go a long way toward enhancing your status and increasing the amount of exposure you have as a real estate agent. It is easy to overlook social media’s “social” aspect favoring its efficacy as a marketing tool for influencers. However, this would be a mistake. Engage in conversation with the people that follow you and participate actively in the community.
I’m not advising that you answer every tweet, DM, or comment to every mention on Instagram or Linkedin, but what I am recommending is that you steer clear of being the sort of real estate agent influencer who simply tweets links to their material and never engages with their followers.
5. Collaborate With Other Influencers
One of the quickest ways to become a prominent influencer is to collaborate with other known influencers in your niche. This will give you the edge to stamp your authority around your niche.
Finding the correct influencers to work within your marketing plan is the only thing to watch out for. Using influencer Finding tools may help you do this. For the same, I suggest Fourstarzz Media.
More than 750K social media influencers in the database can be filtered by their interaction rate, reach, and more. Access to their contact information is also available on the site.
Also, collaborating with other real estate influencers will let you in on some closely-guarded tips and tactics these influencers use. Collaboration also entails deriving ideas from other influencers’ content, posting some of their relevant works with utmost credit to them, and featuring them in your content.
6. Be Patient
It is said that the patient’s dog eats the fattest bone. This adage certainly rings true in influencer marketing, where success is seldom achieved quickly.
Becoming an influencer as a real estate agent is, in many respects, quite similar to the practice of content marketing as a profession. Many people who want to be influential lose up because they get disheartened after sharing the absolute finest information they can share for an extended period but have received little or no significant results.
In the same way that many companies stop investing in content marketing just before it starts to pay off, many people who want to be influencers lack the focus and persistence necessary to stay the course and keep posting.
If you want to become an influential figure in the real estate market, you must be ready to put in the necessary amount of work in terms of hours and days, weeks, months, and maybe even years—to build a reputation for yourself. You will struggle with this, and you will sometimes feel like giving up, but if you want to be successful, you must push through the difficulty and not give up. Those who are patient will eventually be rewarded.
Read also: 8 Business Ideas To Get You Kicking In The Real Estate Industry In 2022
It is no gainsaying that influential marketing will thoroughly boost your reach, followers, and clientele if only done the right way. These strategies would help you strengthen your real estate business online and give your brand the attention it deserves.