Before the Covid, TikTok may not have been a platform to consider for the real estate business. But post covid, TikTok has become the most used social media platform globally. Real estate agents and realtors now use TikTok as a medium to generate leads and clients. Also, using the platform can be fun.
Now that you’ve created a TikTok account for your business, the next thing to do is form a strategy on how best to market and grow your audience. I have highlighted and explained below 5 easy strategies on how to grow your real estate audience on TikTok:
1. Property Highlights Accompanied By Music
Consider your TikTok videos similar to Instagram Stories but far more entertaining. Make a video showing the property you’re selling, and be creative with the music and text blocks you use to enhance the video’s appeal.
You could even create a short 15-second film to accompany each home’s selling qualities. It would be possible to utilize relaxing music and a few text blocks to highlight the lovely master bathroom with the jacuzzi tub. Music that is upbeat and upbeat might be a good match for the bright kitchen with its spanking new kitchen appliances.
You can make these videos work twice as hard for you in terms of web promotion. Upload your TikTok videos to your Instagram Stories or feed and tag them using the following hashtags:
Increase the number of people who are interested in seeing your available homes.
Increase the number of people who follow you on TikTok.
Share visually appealing video material on your Instagram page (the algorithm will reward you for it!)
2. What Goes On Behind The Scene
This is another strategy you can use to hook and grow your audience— showing the behind-the-scenes of your daily activities. What this means is giving your audience a sneak peek at what goes on in your real estate business that is not apparent to the common man.
Your audience probably doesn’t know a million tiny things about how you manage your real estate company. Use your imagination and demonstrate little habits or details about your job and environment.
Let them in on the things that set you apart from your competition. You might create a video on any of the topics listed below:
- A typical day in the life of an agent
- Your daily ritual before you start working
- Getting ready for an open house
- Celebrating the purchase of a new home for a valued customer
- Open house theatrics
- The number of paperwork you have to finalize today.
Attempt these videos in a unique and more relaxed way. Do not overstress yourself seeking perfection for these videos; just take it in as the muse comes. Have the perception that the videos are just methods to demonstrate what you do as a real estate agent while also putting your personality on display.
This is how you automatically attract folks attracted to your energy and vibe. Please remember to add relevant hashtags in your TikTok videos as well. Tags are the TikTok counterpart of Instagram hashtags, and they are used to categorize videos.
3. Jump On The Latest Trend
One saying that surmises TikTok trends is ‘if you can’t beat them, join them.’ If, after several attempts, trying to create your challenge doesn’t materialize, try joining the already trending challenge. TikTok is widely known for popular trends almost every passing day. If you want to grow your business and audience on TikTok quickly, you need to effectively use trending trends.
Using this method demands you to be creative and think outside the box. You don’t want to do exactly as others do theirs; same trend but different ideas.
A typical example of a significant challenge is the ‘Nope & Yup’ challenge. This is a great trend that can be used to spread information about real estate in your area. It’s put to music with the words “yup” and “nope” alternately spoken in a rhythmic pattern.
Make a video of yourself lip-syncing to this song, or just nod and shake your head in rhythm with the yups and nopes. Then, using the text blocks, including some of the most popular facts and falsehoods regarding real estate.
An example of the alternating facts and myths you may convey would be as follows:
- Is it possible to get leads on TikTok? —Yup.
- Can I skip marketing as an agent? —Nope
- As an agent, can I flip Properties on the side? —Yup.
4. Real Estate Tips
Giving real estate tips to your audience will help you grow your brand on TikTok. These tips will hold them down to your space and keep them coming for more.
There are several ways to share valuable tips with your audience. Here are a few ideas below:
- Record a video of yourself offering straightforward real estate advice to your audience, with background music and text blocks stating the tip.
- You may use your finger or text to highlight parts of a property that need to be addressed before it is put on the market (for example, painting the kitchen door, changing the bathroom bathtub, and replacing broken drapes).
- Perform a simple dance you like with just the text blocks on the video being used to provide relevant information on staging, mortgages, or open houses (if applicable).
5. Collaborate With Influencers
If you are looking for a fast way of growing your TikTok following tremendously, the easiest route is to collaborate with known real estate influencers who will help you market your brand.
Influencers are well conversant with Tiktok tools and its features. They know the right challenge or hashtag that will boost your following and make you an authority. Liaising with an influencer can be hard for a beginner. You must at least have a minimal foothold and an impressive number of followings. This would enable any influencer to get serious and work with you.
Growing your audience on TikTok needs time and diligence. Sometimes, it may seem you are on the wrong path after a series of trials; indeed you are not. These 5 steps have worked and are still working for me, helping me grow my following in multiple folds. I believe it will get the job done for you to follow the steps diligently.